SEO Promotion:

Search Engine Optimization
No matter you are an MBA or you are qualified in any other field, if you want to pursue a career as an SEO expert, our professional SEO training will transform you into a versatile SEO professional. Our Professional SEO training will ensure you a stable career, handsome income and consistent growth.


SEO Syllabus



Basics for SEO

What is Domain
Basic Knowledge of World Wide Web
Difference between Portal and Search Engines
What is SEO
Types of SEO Techniques
Black hat techniques
White Hat techniques
How Search Engine works

SEO Research & Analysis

Market Research
Keyword Research and Analysis
Keyword opportunity
Competitors Website Analysis
SWOT Analysis of Website
How to Choose Best Keywords
Tools available for Keyword Research

Website Design SEO Guidelines

Content Research
Content Guidelines
Content Optimization
Design & Layout
XML Sitemap / URL List Sitemap

On-page Optimization

The Page Title
Meta Descriptions & Meta Keywords
Headings
Bold Text
Domain Names & Suggestions
Canonical Tag
Meta Tags
Images and Alt Text
Internal Link Building
The Sitemap
Invisible Text
Server and Hosting Check
Robots Meta Tag
Doorway Pages
301 Redirects
404 Error
Duplicate content

Off-page Optimization

Page Rank
Link Popularity
Link Building in Detail
Directory Submission
Social Bookmark Submission
Blog Submission
Articles
Links Exchange
Reciprocal Linking
Posting to Forums
Submission to Search Engine
RSS Feeds Submissions
Press Release Submissions
Forum Link Building
Competitor Link Analysis

Analytics

Google Analytics
Installing Google Analytics
How to Study Google Analytics
Interpreting Bars & Figures
How Google Analytics can Help SEO
Advanced Reporting
Webmaster Central & Bing/Yahoo
Open Site Explorer
Website Analysis using various SEO Tools available

SEO Tools

Keyword Density Analyzer Tools
Google Tools
Yahoo / Bing Tools
Rich Snippet Text Tools
Comparison Tools
Link Popularity Tools
Search Engines Tools
Site Tools
Miscellaneous Tools

SEO Reporting

Google analysis
Tracking and Reporting
Reports Submission
Securing Ranks


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