PageRank is a numeric value that represents how important a page is on the web.
Google figures that when one page links to another page, it is effectively casting a
vote for the other page.
The more votes that are cast for a page, the more important the page must be. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results.
PageRank is actually a mathematical concept named after Google founder Larry Page. Hence the name PageRank. PageRank takes into consideration a website inbound links and the quality of those links to determine its value. This is a simple concept that many more popular websites did not think of. That is the reason why Google was able to overleapt competitors such as Alta Vista, Yahoo! and many other search engines.
To improve your websites PageRank, you need to get these votes from other websites. You need these websites to link to you. There are
actually 2 PageRank values. 1 is invisible to you, the other is visible. The Actual PageRank value is known only to Google and it is fiercely guarded.
The Toolbar PageRank is an open value open to many plugins and browsers. In fact, a very popular Firefox plugin is the Google Toolbar which
enables you to view the PageRank of every site you visit.
For Search Engine Optimisers like us, this is a very important tool in our SEO efforts. As with search results, your PageRank differs every few months.
So, do not be surprise if you see your ranking on the SERPs rising and falling, fluctuating as time goes by.
Besides knowing the PageRank score, you also need to know the technicality of PageRank flows. Let us imagine a website with a PageRank of 6/10. If that particular website has 3 outgoing links, in simple terms, it means each external link actually received a PageRank juice of 2. Of course, the mathematical concept behind the PageRank value is not so simple. Search Engine Optimisation values and factors actually number in the 200s. Every different page on your website also has a different PageRank. The page on your website that has the highest PageRank should naturally be your homepage since that is the page most users will link to.
For our full-services about Page Ranking services packs contact us.